Interaction between Cultural Differences and Companies' Reputation: Franchise Companies in Fast-Food Sector: A case Study in Turkey and Austria

Individual cultures around the world strongly influence the attitudes,behaviors and feelings of the people who live within them.Correspondingly their daily lives might be seen as a reflection of cultural taboos,norms and values in common with consumption patterns,eating habits,gift giving,matrimony…etc. For this reason cultural differences are an important consideration for companies as they devel...
By Guelcin Guengoeren
Paperback: 136 pages
Publisher: AV Akademikerverlag (October 3, 2017)
Language: English
ISBN-10: 9783639632835
ISBN-13: 978-3639632835
ASIN: 3639632834
Product Dimensions: 5.9 x 0.3 x 8.7 inches
Format: PDF Text TXT ebook
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